Ben Lee
Managing Partner
Gaming Developments and Marketing

Ben Lee

Ben is widely acknowledged as one of the region’s foremost experts in the area of Asian gaming market and is a regularly invited speaker at major gaming conferences around the world.

Ben has extensive gaming experience all over Asia and Australia, and has spent the last eight years covering new gaming projects around the Asian Pacific region. He is currently consulting to numerous multinational companies on their Asian gaming development strategies.

Ben’s background:

  • Independent Non-Executive Director, Hong Kong Listed Auto Italia Holdings Limited
  • Chief Executive Officer, Strategic Gaming Solutions Inc.: operations management of Club C, the first electronic gaming venue in Saipan.
  • Asian Gaming Consultant to Bahamar Ltd and Royal Caribbean International Ltd
  • VP of Casino Marketing for Venetian Macau, looking after over US$1b in gross gaming revenue from Sands, Venetian and Plaza
  • Advisor to Harrahs Entertainment Group on their Asian business development
  • Chief Marketing Officer for Nagacorp (HK) Ltd in Cambodia setting up all the various marketing departments, from brand to International VIP
  • VP – Casino Projects involved in the setting up of Macau Diamond Casino @ Holiday Inn Macau and architect of its iconic Moulin Rouge themed brand marketing
  • VP – Casino Projects involved in the construction, launch and operation of Subic Diamond Casino in the Philippines
  • Consulting Division Manager – Ausgold Playing Cards/ Singapore National Press Print Pvt Ltd
  • Marketing Strategy Development Manager for Crown Casino
  • Premium Player Development Manager for Star City Casino
  • Premium Player Development Manager for Adelaide Casino
  • Senior Underwriter – Trade indemnity Aust Ltd

Ben’s qualifications includes:

  • MBA (Melbourne Business School), Post.Grad.Dip. Management, Grad.Dip. Jap and B.Ec.
  • Ben was also a Certified Practising Marketer with the Australian Institute of Marketing.